Category

Virtual Reality
Cars displayed in a showroom under hanging lights

3D Virtual Exhibitions: Real 3D Versus What Gets Called 3D

When you request a quote for a “3D virtual exhibition” in Saudi Arabia, you will receive three proposals at widely different prices, all carrying the same description. The difference is not execution quality. It is that the term describes fundamentally different technologies. This article separates them, because choosing the wrong type is the most expensive...
Read More
A busy exhibition hall with many booths and attendees

Virtual Exhibitions: When They Are the Right Call, and When They Are Waste

A virtual exhibition is a simple idea on the surface: a digital display space a visitor moves through from their own device instead of travelling to a venue. But what gets sold under that name in the Saudi market ranges from a web page with photographs to a fully built 3D space. The cost difference...
Read More
Visitors walking along a gallery corridor looking at paintings

Virtual Museums: How They Are Built, Who They Serve, and Why They Fail

A virtual museum is not an electronic version of a museum’s website. It is a digital space a visitor moves through and views exhibits in as though present — and with the growth of Saudi Arabia’s cultural sector and the opening of new museums and cultural centres, it has become a recurring question on institutional...
Read More
Chameleon-Tour-Virtual-reality كاميليون-تور-الواقع-الافتراضي

Virtual Reality, The Magic Of Today Is Changing People’s Life

The world's largest brands build campaigns on virtual reality because it shortens the distance between a product and a decision — awareness, education and confidence in one experience. What VR actually is, how it differs from augmented and mixed reality, and how Saudi businesses such as Elaf Galleria Hotel are already using it.
Read More

GDPR